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Outsourcing
Sales In The Hospitality Industry-Can It Work?
However,above and beyond all this is the question
of whether the amount of money,
time and efforts in managing such an outsourced relationship is
really worth it,in terms
of achieving improved brand presence as well as increased sales.
What makes an ideal sales representation organization?Of paramount
importance is the transparency with which the sales representation
company operates in terms of the sales activities
undertaken and committed to, as part of the agreement between
the two parties.This in turn calls for adequate and open communication
channels.
A style of functioning which most closely reflects the goals of
the hotel company represented is important to achieve the common
targets.Of great importance would also be the partner approach
to growth and all the work undertaken should reflect this underlying
need. From a hotel perspective, this means that they look to sales
representation companies to not only access new markets on their
behalf but also to contribute new ideas and routes to achieve
accelerated sales.Unfortunately,
a conventional sales representation organization misses this point
too often leading to a lot of missed opportunities as well as
resulting in dissatisfied clients.
These days most companies are looking to holistic growth and this
requires holistic solutions which do not just cater to the basic
needs of clients but to work together as partners in growth -
and the ideal sales representation company will do just that and
provide the ultimate platform for their business partner to GROW!
About the Author: Vineeth spent a month in Indonesia in 2006.He
is the Director of a hospitality company,Hospitality Sales Solutions,
based in London, which provides holistic sales solutions to the
hotel and travel industry. For more information please
visit www.hospitalitysalessolutions.co.uk.
Article Tags: company,
representation, sales